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Purize Filters: Filters with Activated Carbon Technology
In 2016, Roberto Hunger founded PURIZE® Filters, a German company that was set to redefine the activated carbon filter market. Hunger identified a significant market gap: the limited availability of high-quality activated carbon filters for hand-rolled joints. This innovation aimed not only to appeal to health-conscious smokers but also to meet the purity and taste requirements of cannabis smokers in their experience.
The Early Days: A Cannabis Market in Need of Innovation
Previously, the 9 mm activated carbon filters designed for pipes were too wide for the hand-rolled joints of the average smoker. This led to a widespread disregard for these filters within the cannabis community. However, with growing health consciousness, there was also an increase in demand for a product that could reduce the intake of harmful substances without compromising the smoking experience.
Purize Activated Carbon Filters: The Health-Conscious Choice
PURIZE® rose to the challenge and addressed the shortcomings of existing products by introducing the world’s first 5.9 mm wide activated carbon filters. These filters, filled with a special type of coconut-based charcoal, offered a vegan, eco-friendly option with a crescent shape for increased surface area, ensuring that less charcoal was needed for the same cleaning effect.
A Commitment to Quality and Enjoyment
Founder Roberto Hunger was determined to create a filter that was 100% enjoyable for cannabis users. Their dedication led to the development of filters that drastically reduce pollutants such as nicotine and tar by about 50%. By continuously adjusting the amount of charcoal and the size of the filter, PURIZE® filters now offer pure enjoyment without the disadvantages of traditional filters.
PURIZE® has become a symbol of quality not only in Germany but internationally as well. With effective branding and strategic marketing, including collaborations with influencers deeply rooted in the scene, PURIZE® has built an immensely loyal customer base. This success has extended to Switzerland, where the filters are available at uweed, goodvibes, and even Galaxus.
A Sustainable Future with PURIZE
The Berlin-based company PURIZE® Filters aims to make the smoking market more health-conscious and sustainable. With the vision to provide a smoking experience with reduced pollutants, PURIZE® Filters avoid plastic and are 100% plant-based and made in Germany. Their innovative Xtra Slim filters, available in six different colors, offer a less clogged, more enjoyable smoking experience, even at colder temperatures.
More Than Just Filters
PURIZE® Filters are distinguished by preventing clogging, through a unique combination of ceramic caps, moisture-absorbing cardboard, and just the right amount of highly porous activated carbon. This balance ensures a smooth experience, whether you prefer the more robust 9 mm filters or the slimmer 5.9 mm variety.